At WRAY I worked closely with the design team to create a brand narrative based around the company’s ethics and goals. Together we established all visual guidelines and laid down the foundations for the marketing and design departments. During my time there I also designed all the packing for the brand which I have shown below. Additionally I produced, photographed, and retouched all campaigns and designed all marketing assets.
While at Purseblog my main goal was to create a uniform voice, mainly through photography, graphic assets, and illustrations that spoke to the Blog’s elevated but playful personality. Balancing personable contributors with upscale luxury, I created visual guidelines that were applied across all social media and marketing assets. I also worked as an in-house writer and have linked some of my articles below:
How To: Customized Louis Vuitton Speedy
A Look Into the Restoration Process of a Pre-Loved Bottega Veneta Bag
