During my time at BEAM I worked alongside the Buyer to build upon the brand’s existing guidelines. Together we worked to create a more refined visual identity that translated across multiple platforms, was present in all our marketing, and was the core for the site’s redesign. This new voice was conveyed heavily through the copy, photography, and graphic design assets that I produced. Below are some examples.
At WRAY I worked closely with the design team to create a brand narrative based around the company’s ethics and goals. Together we established all visual guidelines and laid down the foundations for the marketing and design departments. During my time there I also designed all the packing for the brand which I have shown below. Additionally I produced, photographed, and retouched all campaigns and designed all marketing assets.
While at Purseblog my main goal was to create a uniform voice, mainly through photography, graphic assets, and illustrations that spoke to the Blog’s elevated but playful personality. Balancing personable contributors with upscale luxury, I created visual guidelines that were applied across all social media and marketing assets. I also worked as an in-house writer and have linked some of my articles below:
How To: Customized Louis Vuitton Speedy
A Look Into the Restoration Process of a Pre-Loved Bottega Veneta Bag
